Read carefully the sentence below and count the number of F's. Reread it again, carefully.

FINISHED  FILES  ARE THE  RE -
SULT OF  YEARS  OF SCIENTIF -
IC STUDY COMBINED WITH THE
EXPERIENCE  OF MANY YEARS.

The correct answer? 6!

How many F's did you count? If you are like most people, you counted 3.

Most people miss F's in the word "OF." The F in "OF" is missed because you know how to read.
As you read, you actually pronounce the F in "OF" as a "V." Your knowledge gets in the way and
your ears override your eyes. Children who know the letter F but do not know how to read
see six every time!

If you did count 6, you have excellent observation skills. In fact, you see what most people miss.

Why is the F-Test important?

At Inferential Focus, it is our mission to see what most people miss. Knowledge of various
situations and the assumptions they hold often blind people to uncovering new or anomalous events.

Our intelligence-gathering system relies on direct observations, looking especially for behavior and
events that are anomalies or discontinuous with current thinking. It is this rigorous discovery discipline that has given us a proven track record in the early detection of change for our clients.

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